59 Bente Mundt Head of Children’s Division A major project for the Ombudsman in 2012 was the establishment of a new Children’s Division. The challenge was not just to establish a new division with new employees in new premises, but also to ensure that the entirely new target group – children and young people – were met at their own level. Finally, it was crucial that the public were made aware of the new division. The reason for the establishment of the Children’s Division was a recommendation concerning the rights and conditions of children made in April 2011 by the UN Committee on the Rights of the Child. It recommended the establishment of an open, specialised body with ‘sufficient resources to monitor the implementation of the rights of children and the authority to process individual complaints’ within the Danish Ombudsman system. With Act no. 568 of 18 June 2012 to Amend the Parliamentary Ombudsman Act, Parliament decided that a Children’s Division was to be established at the Ombudsman’s office, opening on 1 November 2012. The explanatory memorandum explicitly states that the Ombudsman is to ensure that the public are made aware of the Children’s Division and its possibilities for helping. In other words, the Ombudsman was given about four months to establish a new division for children and young people and at the same time ensure that the public were made aware of the new addition. It was therefore important to plan an overall strategy very quickly. The key questions were: Who are the primary target group? How do we ensure that children and young people are able to contact the Children’s Division? Which adults working professionally with children is it relevant to reach (for instance teachers, including kindergarten teachers)? Which interested parties should