The establishment of a Children’s Division Helpline, the Children’s Chat Room etc.) and the Ombudsman for Children in Norway to find out how they communicate with children. We were then able to decide our policy in this respect. Data security is a very important issue for the Danish Ombudsman institution. We therefore asked the Danish Data Protection Agency for advice. Although we are aware that to a large extent children communicate via social media (such as Facebook), we eventually decided, at the advice of the Data Protection Agency, not to establish a profile at Facebook or other social media. Instead, we developed the following during the months up until 1 November: –– A website, specially targeted at children and young people. The website – Boernekontoret.ombudsmanden.dk – includes a short cartoon with stories illustrating situations in which a complaint can be made to the Ombudsman. In addition, the text on the website is written in child-friendly language. It describes the framework for the Ombudsman’s activities in more detail. –– A very simple complaint form, available on the website, which can be used by children and young people to submit complaints or otherwise contact the Ombudsman. –– A chat function, available on the website, which is open for a couple of hours two afternoons a week. Publicising the Children’s Division Although we had decided that the Children’s Division was for all children and that we had a special obligation towards vulnerable children, the targets of our communication were not obvious. We agreed that it was probably unrealistic to expect children aged under 10 to be able to lodge complaints with the Ombudsman to any significant extent. We therefore decided to address primarily children and young people aged 10-17. However, did we want to be known to all children of that age? In Denmark, Children’s Welfare has managed to make more than 80 per cent of all Danish children in the relevant age groups aware of its services for children – i.e. the Child Helpline, the Children’s Chat Room etc. This is impressive and means that the great majority of children in Denmark know who to contact if they have problems, of whatever kind. We did not wish to dilute this clear 61