a. The NHRI can print and make available reading materials such as pamphlets and posters and similar material. Such material should be translated into all relevant languages and should be available for persons with disabilities, such as seeing and hearing impaired. b. A broad information campaign should include a media strategy. In many countries electronic media like television and particularly radio reaches a much broader audience than print media. c. Performing arts, such as drama, dance and song, can be effective tools in creating awareness and stimulating discussions. d. Ideally community outreach should be part of broad information campaigns. 2. In addition to broad based campaigns, it should be considered which special groups need particular attention: a. Certain professional groups should be targeted. Additionally to health care professionals, social workers, teachers, law enforcement professionals, and prison staff should be sensitized about the special needs of persons they come into contact with. Prison staff, for example, should be sensitized on pregnant prisoners and prisoners with young children and of the risk of sexual abuse and transmission of STIs within correctional facilities. 70 b. It is central that decision-makers, such as parliamentarians and local politicians, have a reasonable understanding of reproductive rights, especially since many aspects of reproductive rights can only be realized by positive action by the states. c. In most countries and cultures traditional or religious leaders are of primary importance, especially when it comes to matters touching upon gender and family issues, such as reproductive rights. Since religion and culture can be seen as principal obstacles to achieving certain aspects of reproductive rights, the value of getting traditional and religious leaders on-board cannot be overstated. d. Special steps might be needed to reach marginalized, excluded and vulnerable groups. It cannot be assumed that groups that are outside mainstream society will necessarily be reached by information campaigns aimed at the broad population. Such groups might include remote communities, indigenous communities and the extremely poor. When assessing the success of awareness raising, in addition to – or maybe rather than – looking at the number of persons reached, it should be considered whether the most excluded groups have been reached. Certain groups might be stigmatized, such as sex workers, while at the same time being at particular risk of threats to reproductive and sexual health. In many countries