professional understanding of information management as well as of the need for more transparency in order to increase dialogue with the public. The Department emphasised the role of media in modern communication and stressed the importance that the Kp and other public safety agencies can deal with media professionally. Relevant knowledge was delivered in a series of information management and media relation workshops as well as in awareness and crisis management training throughout 2010. In 2010, the Department also delivered training on “Media and Terrorism” that aimed at exploring the role of the media in combating terrorism. The importance of an institutional media strategy was emphasised for addressing media as well as the fact that the media are critically important in awareness rising in the fight against crime in general. The Department, as a proactive participant at the development of the security and public safety sector in Kosovo/UNMIK, together with the Kp, developed and implemented a traffic safety awareness campaign “Life is Priceless”. The aim of the campaign was to promote traffic safety and compliance with traffic rules with the goal of creating a safer environment and to reduce the number of accidents. Around 300,000 leaflets with traffic safety messages in the Albanian, Serbian, Turkish, and English languages were given to drivers and pedestrians. Key messages were placed on more then 40 billboards on main roads throughout Kosovo/UNMIK. More then 10 television and radio stations, including the Kosovo Public Service Broadcaster and several Kosovo-Serb stations, broadcasted the campaign spots for two months in the Albanian and Serbian languages. According to data provided by the Kp, the number of traffic accidents during the campaign was reduced by 15% compared to the same period of the previous year. The most significant output was a 28% decrease of fatal accidents. The Department, in co-operation with the Kp, facilitated a safety awareness activity during the “Play for All” kids’ festival. Police officers and fire fighters gave children and their families the opportunity to get familiar with their work by taking part in role playing exercises. The Department utilized the event to introduce the public safety campaign brochures to the children and their parents and to distribute leaflets published by the Department. These leaflets supported other public safety campaigns such as the traffic safety campaign “Security Signifies Life”, the emergency campaign “What to do in Case of Emergency”, the fire protection education project “Fire is Dangerous” and the project “Children and Dogs”. As part of the interaction with the children, a drawing contest was also organized by the Department’s staff with the theme “What does safety mean to you?” In order to promote the institution of Local Public Safety Committees (LPSC) and their role in communities, as well as, to attract new members for existing LPSCs and to create new ones, the Department organized a Kosovo-wide public awareness campaign. More than 160,000 leaflets in the Albanian, Serbian, Turkish, Roma, and English languages with basic information on LPSCs were printed, and, in co-operation with the Kp and several NGOs, distributed throughout Kosovo/UNMIK. Information promoting LPSCs was also distributed through TV and radio spots and messages in newspapers and billboards. Community Policing In 2010, the Department continued to actively promote community-oriented policing as a crime reduction and crime prevention tool, ensuring equal opportunities for all communities to address and jointly with the police, solve various issues of security and public safety. The Department continued its capacity building programme for Local Public Safety Committees (LPSCs). These are community safety forums established with the purpose to allow local communities (primarily non-majority) to have more influence on the way that they are policed. In addition, seven LPSCs were established and trained in 2010, bringing the 41