People-to-People Contacts cultural communities. As trust building can be a lengthy process, external actors should ensure a long-term approach to ensure the sustainability of their facilitation efforts. This includes the planning of activities, which may take several years before they can be implemented. In this way, confidence between stakeholders can be cultivated and common narratives about their joint endeavours developed. Engaging participants from previous activities in follow-on events is a good practice that allows for knowledge to be transferred, and for newcomers to build on the trustful relationships already established by their peers. 102