14 Helsinki 1975 newspapers and publications imported from the other participating States. These agreements and contracts should in particular mention the speediest conditions of delivery and the use of the normal channels existing in each country for the distribution of its own publications and newspapers, as well as forms and means of payment agreed between the parties making it possible to achieve the objectives aimed at by these agreements and contracts; • where necessary, they will take appropriate measures to achieve the above objectives and to implement the provisions contained in the agreements and contracts. - To contribute to the improvement of access by the public to periodical and non-periodical printed publications imported on the bases indicated above. In particular: • they will encourage an increase in the number of places where these publications are on sale, • they will facilitate the availability of these periodical publications during congresses, conferences, official visits and other international events and to tourists during the season, • they will develop the possibilities for taking out subscriptions according to the modalities particular to each country; • they will improve the opportunities for reading and borrowing these publications In large public libraries and their reading rooms as well as in university libraries. • They intend to improve the possibilities for acquaintance with bulletins of official information issued by diplomatic missions and distributed by those missions on the basis of arrangements acceptable to the interested parties. (iii) Filmed and Broadcast Information - To promote the improvement of the dissemination of filmed and broadcast information. To this end: • they will encourage the wider showing and broadcasting of a greater variety of recorded and filmed information from the other participating States, illustrating the various aspects of life in their countries and received on the basis of such agreements or arrangements as may be necessary between the organizations and firms directly concerned; • they will facilitate the import by competent organizations and firms of recorded audiovisual material from the other participating States. The participating States note the expansion in the dissemination of information broadcast by radio, and express the hope for the continuation of this process, so as to meet the interest of mutual understanding among peoples and the aims set forth by this Conference. (b) Co-operation in the Field of Information - To encourage co-operation in the field of information on the basis of short or long term agreements or arrangements. In particular: • they will favour increased co-operation among mass media organizations. Including press agencies, as well as among publishing houses and organizations: • they will favour co-operation among public or private, national or international radio and television organizations, in particular through the exchange of both live and recorded radio and television programmes, and through the joint production and the broadcasting and distribution of such programmes;