Goals
Those involved in developing the plan will often wish to express more general or
aspirational goals, probably couched in more imprecise terms. The use of such general
formulations need not be a problem so long as they are incorporated in a systematic
framework. For example (using the methodology followed in some development
assistance programming), the broadest objectives of the plan might be described as
goals. They might be expressed in terms such as “to promote broad public awareness
of human rights” or “to strengthen the capacity of national human rights institutions”.
Expressed in this way, they would not lend themselves to detailed analysis but serve
the purpose of giving a clear indication of the government’s intentions. Such general
goals should be few in number. A lengthy list risks drowning the plan in vague (and
often too familiar) rhetorical flourishes.
Objectives
At the next subordinate level, the plan may outline more specific targets as objectives.
These should not simply be a rewording of the goals but should set out conditions
providing evidence that the goals are being achieved. For example, pursuing the
public awareness theme, an objective might be “to disseminate awareness of the
human rights needs of vulnerable groups in society”. This greater level of specificity
will serve the important purpose of facilitating more effective monitoring and
evaluation.
Activities and performance indicators
The next subordinate level may comprise a list of the various activities proposed as
the substantive content of the plan. These are the specific actions that the government
concerned commits itself to undertake. An activity corresponding to the example
given above might be “to produce and arrange dissemination of a series of radio and
television programmes on the human rights of vulnerable groups in society”.
Completion of the various activities would represent achievement of the objectives set
out at higher levels in the plan. Looking at the logical character of the plan, these
actions may be incorporated as specific performance indicators, which will lend
themselves to more effective implementation and monitoring. It is extremely
important for the performance indicators to be clear and fully understood by all who
need to work with them. It will usually be better if they are simple and precise. It is
also important for the coordinating committee and the relevant implementing agency
or agencies to agree that the performance indicators represent the standard that will be
used to evaluate whether or not the agreed objectives have been achieved.
It is probably better not to include an objective in the plan unless there is a genuine
willingness to move towards its achievement and some reasonable prospect of
success. The inclusion of targets for rhetorical reasons is likely only to undermine the
whole planning process and, by diminishing the plan’s credibility, to render less likely
the achievement of other more realistic goals.
While the preparation of the plan is not intended to become a mechanical exercise, the
process may become clearer if, in addition to the narrative text, the plan is prepared in
a tabular format that sets out the interrelationship between its various elements. Such
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