such as water supplies in a city - that are at the heart of the media's function. Without it, the media is
prone to speculation - even sensationalism - that undermines its own credibility in the long run. Without
credible media, the authorities will find it harder to maintain genuine public support. Of course, the
explanations for the lack of spokespeople are totally understandable in countries where vast numbers of
trained people have been swept away by the anti-Communist earthquake: the current practitioners come
mostly either from the tiny number of survivors still marked by authoritarian reflexes despite their new
professed credos or from the masses of untrained recruits hired in the wake of purges. But the concrete
discussion pointed to a perhaps overlooked need to ensure training for people to help their institutions
deal with the media for the greater good of all.
It was a small example of the much direr disparities that emerged in our discussions - the lack of
material means, the need for time for new reflexes to take hold, the need for overall economic change to
produce a real media market. In such conditions, press diversity - the ultimate guarantee of media
responsibility is minimal. In such circumstances, few journalists can afford to weigh the virtues of
independence, especially in Europe's most troubled countries. Much dedicated work has gone into
helping the new media in the form of aid and training. In this context, many imaginative initiatives have
been taken to harness new technologies for these new conditions: for example, satellites are enabling
Western broadcasters to provide their foreign-language programs to local stations as a core of material
around which they can develop their own audiences and markets. Acknowledging the benefits of
assistance that has been received, our group's participants also underscored the point that recipients'
ability to make productive use of help is also expanding - and also, inevitably, having to compete with
the requirements of all the other social sectors for talent and help. All our countries face the unending
educational job of building the image of the press, often tarnished by the experiences and also the
ideological wars of the last decades along with the material struggle to construct a professional media in
the developing democracies.
So, it was a clear outcome of the debate that it will remain vital for governments and organisations such
as the CSCE, as well as NGOs and foundations, to continue aid to media-deprived countries - for
years to come.
Thus far, several participants from recipient countries noted, a substantially larger proportion of help
for media in the developing democracies has come from public and private sources in the United States
than from all other donors combined.
In our discussion of professional difficulties in the developing democracies, the point was powerfully
made by participants in different ways that the situations where help is most needed are often those
where it is most difficult to provide it effectively. Where could the media matter more than in the war
zones inside the CSCE area - for example, among Bosnia, Croatia and Serbia and the neighbouring
area? In war time, it is naive to expect too much of journalism, but media clearly can have an impact in
periods of pre-war tension, at turning points in capitals, and in consolidating a tentative peace. International benefactors have recognised that information has a powerful role to play in such crises, but in
many instances attempts by outsiders to help media have been frustrating. Supply convoys have been
hijacked. Locally based radio stations are overwhelmed by large, state-owned broadcasting. Even the
initiative of a ship broadcasting impartial news from international waters has encountered technical
problems and some complaints that it engulfed too big a share of the prospective aid tool.
But these frustrations in helping media in zones of tension have made it plainer - for the future - what
the hurdles are and what some solutions might be. Clearly, there is no substitute for helping local
journalists. They have the audience, they have the responsibility, they have the professional will to get
independent information and diffuse it objectively. New technologies offering cheaper more deliverable
information can help. Internet, for example, might be a way of getting data and access to printed
materials into the hands of journalists. More imagination is needed in pursuing this new goal: waging
information wars to stabilise regional crises. This objective implies changes in powerful Western media
practice, too: as media cut back their budgets, there is a growing tendency for freelancers to be the only
source of our information in some dangerous crises because they alone will run the risks. To protect
this asset, media groups within the CSCE might envisage a common insurance fund for journalists with
CSCE ODIHR BULLETIN Vol. 2, No. 1
29
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