HUMAN RIGHTS CULTURE CHANGE IN PLACES OF DETENTION type of concern about police racism or police abuse of power’.70 The media has a significant influence on the opinions formed in society and how the public and decision-makers prioritise issues.71 Unfortunately, there is a tendency for the media to sensationalise issues related to detention, for example crime, drugs, and immigration, focusing on the negative and thus triggering ‘more punitive, reactive legislation and policies’.72 At the same time, media reporting can foster attitudes that recognise the need for human rights in detention and lead to better treatment of detainees. 71. Juvenile Detention Alternatives Initiative, Using media advocacy to promote detention reform: A practical guide to juvenile detention reform, 2009. 72. ibid. 18 | Penal Reform International | Institutional culture in detention: a framework for preventive monitoring