MANAGEMENT storytelling, both in terms of format and venue, taking advantage of new platforms, such as Exposure or Medium. In addition, the Office developed unique visual messaging for various communications products and produced many social media-only stories in an immersive mobile format. In the second half of 2019, multilingual accounts were created in French (facebook. com/onudroitsdelhomme) and Spanish (facebook.com/onuderechoshumanos and instagram.com/onuderechoshumanos). These new pages will help UN Human Rights to increase its content promotion and audience engagement in multiple languages. • In March, OHCHR and the UN in Cambodia partnered with a local pop celebrity, Laura Mam, her all-women production company, the Embassies of Australia, Sweden and the United Kingdom, the Swiss Development Cooperation and SMART telecommunications, to organize a concert celebrating female artists, music and dance in Cambodia. Through the concert and a special music video that was produced for International Women’s Day, the campaign generated 221,000 live views through Facebook live streaming and 1.1M views in total. Leading up to the concert, televised round-table discussions with women leaders and influencers expanded the understanding of critical barriers to women’s empowerment and gender equality in Cambodia. • As part of its general communication objective to change the way that the Office communicates, the Central America Regional Office in Panama worked with the Museum of Contemporary Art in Panama (MAC Panama) to create a space that would enable the general public to interact with the 30 articles of the UDHR and 76 UN HUMAN RIGHTS REPORT 2019 raise awareness about the need to stand up for human rights. For this project, which consisted of a sixweek exhibition, the Central America Regional Office and MAC Panama requested 30 graphic designers and illustrators (gender-balanced, most of whom were under the age of 30) to create 30 posters: one poster for each of the articles of the UDHR. During the exhibition, the Office carried out several events to generate traffic from different types of audiences. The events included a scrapbook workshop to create signs with messages on women’s rights, especially to eradicate violence against women, a human rights workshop, a DJ night and a hip hop night with break dancers and rappers who sang about human rights. The exhibition closed on 10 January 2020 with a music event. The exhibition enabled people to physically interact with the art and contributed to generating content and attracting the attention of younger audiences. • For International Human Rights Day, the Regional Office for Europe in Brussels and UNESCO created a youth podcast, in collaboration with Spotify, called “The Future We Want” (https:// spoti.fi/2rvYflZ). The podcast was designed to mobilize youth for human rights by highlighting the journey of four youth activists (an activist on persons with disabilities, an activist on Roma rights, an educational youtuber and a climate activist).