32 Gender and Security Toolkit invest in infrastructure, technology or support services that protect and respond to the needs of victims of GBV; to provide legal aid; and for public information campaigns. Budgetary measures can also be designed to drive the implementation of policy or laws that support gender equality. In Nepal, for instance, a tax exemption in 2008 that created incentives for families to share property with women helped to increase women’s ownership of land, which rose from 11 per cent in 2001 to 35 per cent in 2009.2 Budgetary support and investment require political commitment to advancing inclusion, responsiveness and, ultimately, gender equality. Political support can be built in a number of ways, including: Ê advocacy and media campaigns Ê lobbying Ê developing partnerships and networks.3 Advocacy and media campaigns are often led or supported by civil society actors (see Boxes 4 and 5). They tend to be effective where a combination of factors coalesces: where the human element of the campaign is clear and persuasive; where there is a champion or key support by powerful or influential societal actors; where the campaign has a groundswell of support; and where it resonates with values cherished by society (e.g. fairness, equality, justice). In Afghanistan, for example, women parliamentarians lobbied for new laws regarding child marriage by appealing to their male colleagues “as fathers”.4 Box 4: “Silence is not Golden” campaign In BiH in 2016, billboards and posters were erected in ten cities bearing the slogan “Silence is not Golden”. The campaign, organized by a network of women’s organizations and other CSOs, highlighted violence against women and girls as being widespread and underreported, and challenged the social norms that made victims feel they must remain silent. Together with a petition that gathered over 15,000 signatures, the campaign generated significant public and political support and led to initiatives to amend the Criminal Codes. Source: USAID (2017) “Silence is not golden: Bosnians stand against gender-based violence”, Success Stories, News and Information, Washington, DC: USAID. Image: © Žene Ženama (Women to Women)