MANAGEMENT uu uu uu uu uu missioners for Human Rights, Louise Arbour and Navi Pillay. Several key officials and personalities also took the pledge to stand up for the rights of other people, including UNDP Administrator Achim Steiner and Goodwill Ambassadors Nikolaj CosterWaldau, Connie Britton, Michelle Yeoh, Iker Casillas and novelist Paulo Coelho. Furthermore, the microsite, www.standup4humanrights.org, which was originally created for the “Stand Up” campaign, was revamped to support the UDHR seventieth anniversary campaign. The site includes downloadable materials, such as a commemorative logo in the six official languages of the UN, a series of illustrations of the 30 UDHR articles and a variety of information materials, including banners, social media visuals, a wristband, a button and a pin. Other communication initiatives were spearheaded by UN Human Rights in relation to International Women’s Day, the United Nations Voluntary Fund for Victims of Torture, the Business and Human Rights Forum, the Forum on Minority Issues, the Decade for People of African Descent, a UN global campaign to promote the rights of refugees and migrants (the TOGETHER campaign), the International Albinism Awareness Day, the International Day for the Elimination of Racial Discrimination, International Migrants Day and an international conference on human rights education. Regarding social media, UN Human Rights reached a combined following of more than 6.37 million followers, across 45 accounts, mainly through its English-language central accounts. Senior managers and other colleagues devoted time to briefing Member States and donors on the Office’s work, plans, achievements and outputs, as well as on funding requirements, during more than 100 briefings/meetings and donor consultations in 2017, nearly four times more than in 2016. These included the launch of the 2017 Annual Appeal, in February, the 2016 Annual Report, in May, and a technical briefing on the same report, in July. To raise awareness and increase the knowledge of stakeholders on substantive human rights issues, the Office distributed over 78,000 copies of printed materials worldwide, including through several high-profile events that were held during the year, such as the Business and Human Rights Forum. Field presences organized several outreach activities to raise the awareness of stakeholders about the mandate of UN Human Rights and to garner support for its work. As an example, field presences in Colombia, Georgia, Guatemala, Jamaica, Mali, Mexico, Qatar (United Nations Training and Documentation Centre for South-West Asia and the Arab Region), the Russian Federation, Senegal (Regional Office for West Africa), Tunisia and Uganda uu organized events to commemorate Human Rights Day; the presence in Madagascar produced periodic newsletters to disseminate information on the work of the Office; the Regional Office for West Africa launched a social media campaign on human rights defenders in francophone West Africa; the Office in Mexico shared information and materials at the Guadalajara International Book Fair, the most important gathering on publishing in Latin America; and the Regional Office for the Pacific co-organized a Human Rights Film Festival in Fiji. Financial support for the Office’s programmes reached a total of US$142.8 million, representing an increase of approximately 10 per cent compared to the previous year. Member States continued to be the main providers of voluntary contributions and their funding represented 88.3 per cent of the income received by the Office. In 2017, 63 Member States made contributions to UN Human Rights. Campaign to commemorate the 70th anniversary of the UDHR The Universal Declaration of Human Rights (UDHR) turns seventy in 2018! To highlight what the UDHR means for people in their everyday lives, UN Human Rights launched a year-long campaign that will culminate on 10 December 2018. Founded on the UN Human Rights Stand Up campaign, which called on people to take action for greater freedoms, stronger respect and more compassion for the rights of others, the UDHR70 campaign has three core objectives: to engage a broad base of audiences around the world; to help promote an understanding of how the UDHR empowers us all; and to encourage further reflection on the ways that each of us can stand up for people’s rights, every day. The UDHR70 campaign is an opportunity for everyone to express, celebrate and encourage support for human rights. UN HUMAN RIGHTS REPORT 2017 75