• Promotion of awareness of labour rights by trade unions and employers. If the basic processes of government administration are enhanced through supportive activities involving a wide range of organizations and individuals, the implementation of the plan is likely to produce a greater impact. Such implementing partners are likely to be closer to various constituencies in society such as local communities, women, youth, labour, the professions and business. Tapping into contemporary styles of communication is likely to give the plan greater immediacy and relevance, to promote stronger support for its objectives and to contribute to its effectiveness. 10.3 Launching the plan This Handbook has emphasized the importance of high-level political endorsement of the plan. Government leaders often initiate the plan to ensure that their endorsement forms an intrinsic part of the process. Even where the plan has its origins at the working level of government administration, the involvement and endorsement of government leaders are crucial for its ultimate effectiveness. Where this level of endorsement is part of the process, the launching of the plan will naturally prove more effective. A strong launch will make all relevant actors aware of the plan and its main elements, particularly their impact on specific sectors charged with its implementation. The general public will also be more aware of the plan if there is a high-profile launch. While the specific features of the launch of the plan will depend on the traditions and mores of the country concerned, every effort should be made to give it the maximum impact. Whatever the approach, the launch should be a noticeable media event. It is desirable to involve the head of State or government and relevant ministers as well as representatives of other political parties and other tiers of government. It may also be advantageous to hold the launch on a date that is otherwise significant. Several plans have been associated with international Human Rights Day, 10 December. To emphasize its people-centred orientation, the event should involve representatives of various vulnerable or target groups such as children, youth, persons with disabilities, indigenous people and others. Care should be taken to ensure that such participation is managed on a meaningful basis and is not perceived as mere tokenism. The relevance of international mechanisms may be emphasized through the participation of representatives of the United Nations or other international or regional organizations. The involvement of implementing partners as outlined above can also enhance the impact of the launch, particularly if media personalities are involved. To manage the launch effectively, government will have to allocate reasonable resources. 10.4 Media and dissemination strategy If the plan is to be effective, it is crucial that all relevant actors as well as the general public are aware of it and give it their support. To promote this awareness, the plan should be based on a two-pronged approach. First, there should be effective 88