other materials. Of course, the media situation will vary from country to country and the suggestions here will probably have to be adapted to local circumstances. Figure 12 – National action plan media strategy Identify objectives • Inform sectoral groups and general public about the plan; encourage effective implementation • Inform the public about their rights and about relevant institutions • Highlight important issues Obtain resources • Additional funding from government • Recruitment or secondment of staff with media skills • Use of existing media units in participating organizations, particularly the focal agency Identify target groups • Potential beneficiaries • Key sectors for the promotion and protection of human rights • The general public • The international community Draw up strategy • National coordinating committee, working through the secretariat and with the assistance of implementing partners, particularly those with media skills Implement activities • Publications – leaflets, brochures, posters, etc. • Interactive web site, including updating and maintenance • Dissemination of print and audio-visual materials • Media activities: − Establishment of good relations − Backgrounding − Media releases − Media conferences − Interviews − Developing appropriate events and ensuring media coverage 90