assess progress of the police reform process in Serbia by measuring citizens’ perception of:
personal safety; threats to local community; main problems in Serbia; national institutions;
attitudes towards police and awareness of police reform. According to the results of the
surveys, citizens’ views of Serbia’s police service had been steadily improving over the
previous four years. The latest findings suggested that corruption was perceived to be the
biggest law enforcement problem in Serbia, both at the national and local level, with drug
abuse coming second. The surveyed citizens recognized significant improvement in the area
of fighting organized crime. The media in Serbia reported widely on the event and the survey
results in prime time news and on the front pages of daily newspapers.
The Mission developed a set of capacity building activities for the MoI Bureau for Cooperation with Media (BCM) and district police staff dealing with communication and public
relations in improving internal capacities for efficient communication with the public and the
media. The Mission's support aimed to improve the Ministry’s internal communication and
transparency with external actors. The initiative presented the continuation of the Mission's
previous support to help the MoI implement its Communication Strategy 2010-2012 and the
relevant Action Plan at both central and district levels. It was also a follow-up to previous
Mission efforts to improve team-building between the Ministry’s staff working on
communication and public relations. Between March and June, four capacity building
activities were organized across Serbia for more than 120 MoI staff including police
district commanders, spokespersons, community liaison officers and representatives
from the BCM. An experienced consultant addressed communication, presentation and
facilitation skills. The workshop also provided the opportunity to assess the current
relationship between the police and the media by disseminating a questionnaire on
advantages and problems in police co-operation with media. The same questionnaire,
developed in co-operation with the Mission’s Media Department and the Serbian Press
Council, was distributed to media outlets. The report's findings indicated that police
spokespersons and officers in contact with the public were lacking knowledge on ethics in
journalism, the protection of privacy and assumption of innocence, as well as what type of
information was in the public’s interest to know.
Based on the results of the questionnaire and inter-departmental co-operation between the
Mission’s Media and Law Enforcement Departments, the Mission organized consultations
addressing the quality of police and media relations in Belgrade on 9 November. This event
gathered more than 30 representatives from the MoI, media associations, the Public
Prosecutor’s Office and the Office of the Commissioner for the Information of Public
Importance and Personal Data Protection. The need to improve existing practice and
channels of communication was raised by the MoI and the Serbian Press Council, which is
an independent, self-regulatory body that gathers publishers, owners of printed media and
professional journalists. Participants emphasized the problems in cases where journalists as
well as the MoI became subjects of criminal charges due to publishing the MoI press
releases. It was agreed that in order to reduce the number of problematic cases it would be
helpful to organize a set of meetings and consultations with the representatives of the
journalists and judiciary in the foreseeable future. The event also served to introduce the
revision process of the MoI Guidelines for Co-operation with Media, to be facilitated by the
Mission by mid-2013.
In order to address citizens’ concerns identified in the 2011 public opinion poll, the Mission
assisted the Ministry with several campaigns on public safety, peer violence and drug abuse.
This was done mainly through the provision of promotion material, distributed to police
stations and primary schools throughout Serbia.
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